James Perse, the purveyor of laid back California cool clothing, has extended the brand to include furniture. The furniture line has been in place for awhile now, but the opening of a new showroom at the Pacific Design Center this week, is the first furniture "retail store" for the company. There was a welcome party that I unfortunately didn't make last night at the new showroom. The line is very minimalist with soft fabrics, and works as a natural extension of the clothing line. Also, if you have ever been to one of the James Perse boutiques, it is clear that they are serious about architecture and design, and the furniture line is a nice progression. There are four categories of furniture; including, Malibu Collection, Nor Cal Collection, Los Angeles Collection, and the Brentwood Collection. Personally, I like the outdoor furniture of the Malibu Collection, especially the Carbon Chaise Lounge (first picture above) the best. The company has a celebrity following already from the clothing line, so I suspect that the furniture line will do well, especially in coastal "beachy" type places, like Malibu where the company's flagship store exists.